Blog #3

The communication technology that I will be talking about for this blog post is radio. Not because radio is this new crazy technology, but it has a decline and interests me. Radio used to be the main sources of entertainment and information for listeners around the world. This was not the case for me when I was growing up, there were iPods and tv entertainment and stuff like that. But as I grew a little older I got more into sports and started listening to more sports talk radio. What interests me most about it was it was and still somewhat is very popular in local media outlets who want to be up to date with the sports going on around that area. When I first got to Chico State one of my first media professors talked radio and its rich history and a couple of other things, but then stated that if a new car was made and it did not have a radio in it. That it would probably kill radio. Which really got me thinking. Radio makes a lot of money from advertisers and if you are listening to radio, you have to sit through the commercials. With all the new podcast, apple music, and Spotify you can skip these advertisements. Which is very convenient to consumers. What interests me most radio is if it can stay alive through all of the changes in media and new media outlets. To counteract the loss in listeners to sports radio a lot of local sports talk host, record their show and upload it to podcast networks. Just so they can stay up with the times and if someone missed the show they can tune into the podcast and catch what they missed. I think this is an idea that other radio host should consider. If for some reason someone isn’t driving and wants to listen to a show they usually can not listen to it. If radio shows all recorded their shows and uploaded it to podcast networks they could keep and increase their listeners. This could also work for music radio it would be like the station making a playlist for the consumer.